The app was created to cover all device types on Apple and Android. It was important to created a platform that was easy for passengers to understand, quick for them to use and helped in the context of the situation that they were in. Primarily, this was focused on flight information, but the app also helps with wayfinding, food and beverage, retail and provides information about our range of products and services.
The app now connects into the wider AGS digital footprint, which has been in progress since late 2018. The vision for AGS digital is to create a world-class digital passenger experience, and the app complements this well. In early 2020, AGS deployed Bluetooth beacons throughout Glasgow and Aberdeen Airports. These beacons support the app threefold:
- On-demand push notifications used to support wayfinding and other information, such as their special assistance service and COVID-19 updates.
- Deliver capacity-driven notifications to encourage users to take advantage of the wide range of retail units across the airport with the information anonymously translated back to our operational teams to help analyse passenger trends.
- Support on-demand deals within the terminal, given booking and purchase habits have changed in the advent of the current pandemic.